If you’re young, Latino and slightly prone to melodramatics, you might be the kind of person who stays up for a midnight Bad Bunny album release.
In the streaming age, the now-familiar “surprise” Bad Bunny album drop has become an online rite of passage for his global fan base, which seems to grow exponentially with every record. Upon last Friday’s release of “Un Verano Sin Ti,” or “A Summer Without You,” fans took to their phones and computers to communally revel in its 23 songs.
Even if you don’t personally fit the aforementioned character sketch of a Bad Bunny fan, it’s getting harder to circumvent the fanfare that surrounds the 27-year-old singer-MC, online and otherwise. In the days before he dropped “Un Verano,” he was modeling custom Burberry at the Met Gala,on “The View” and promoting his lead role in the upcoming movie “El Muerto,” in which he will play the first Latino superhero to lead a live-action Marvel film.
Bad Bunny’s meteoric mainstream success is a feat for any Latino artist, especially a strictly-Spanish-language one, not to mention a San Juan grocery bagger turned world-famous rapper, gifted with the foresight to reject numerous major-label offers and do his own thing on his own time. But while mile markers like “first Latino to...” are significant, what’s most impressive is that Bad Bunny remains committed to being a total oddball.
Just as French filmmaker Jean-Luc Godard immortalized the swinging postwar zeitgeist of 1960s Paris, or Kanye West bottled the lightning of his Chicago and alchemized it into his own dark, twisted multiverse, Bad Bunny now paints from the palette of Puerto Rico in the 2020s, devising a new modern-day lore for his people — and, with help from visionary Puerto Rican producers Tainy, MAG and La Paciencia, he realizes future-forward sounds for his peers and fans to take in.
I want a piece of him too!!! Bad Bunny, I love your songs that crawl into my mind and set my body on fire. When you entail the lust, desire and the craving a man has for a woman regardless of her size. Sending you love
🤮🤮🤮🤮🤮🤮🤮
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