Sean's art uses typography as a means of communication, encouraging viewers to decode the graphics and create their own meaning.
"I'd like to think my work creates a moment of pause for people as they decode the typographic elements of the piece, and It's important to pause." H&M has already been deeply ingrained in Dublin for years, ever since the opening of their first store in 2005 in Dundrum Town Centre. Since then, the brand has opened many more stores across the city, ensuring its iconic red lettering remains a staple of the Dublin high street.Sean says he wanted to collaborate with H&M because"it's not often you go shopping and stumble upon an art installation and I think thats a particularly interesting part of this project.
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