creators Trey Parker and Matt Stone, was responsible for the deepfake imagery. The video was directed by Kendrick and Dave Free.
As with the lyrics themselves, the overlaid faces serve as commentary on the Black experience. They represent different aspects of a common voice, and appear alongside key verses . In that sense, Kendrick's video is a reminder that deepfake technology is just a tool, and can be useful for artistic expression in the right hands.
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