Hot Wheels is heading to Hollywood, as Warner Brothers and Bad Robot, J.J. Abrams’s production company, have announced that they will be making a live-action film based on the car toys.and motorcycles,” according to a press release. That will make this just the latest media franchise for the 54-year-old toy.
has been igniting the challenger spirit in auto enthusiasts for generations,” said Robbie Brenner, Executive Producer, Mattel Films. “Fans of all ages are now in for the ride of their lives with the incredible talent of J.J. Abrams’s Bad Robot joining us alongside Warner Bros. Pictures to transform Hot Wheels’ legendary IP into a thrilling story for the big screen.”
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