Platform for success: how TikTok has made one shoe brand the hottest on the planet

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Naked Wolfe’s six-inch ‘Spice’ platform boots have topped Lyst’s ‘heat’ index and been a hit with Tik Tok users and celebrities alike

Naked Wolfe co-founder Bronte Mance credits the pandemic for widening consumers’ horizons and driving the success of the brand’s platform bootsNaked Wolfe co-founder Bronte Mance credits the pandemic for widening consumers’ horizons and driving the success of the brand’s platform bootsou might think that unfeasibly high, pumped-up platform boots by the London-based brand Naked Wolfe would only enjoy niche appeal.

“What we’ve seen is lots of smaller niche brands entering the conversation. The fashion industry has always had a gatekeeper community,” Lubin said, recalling the iconic ‘cerulean’in The Devil Wears Prada. In an acerbic monologue, editor-in-chief Miranda Priestly – a withering Meryl Streep – explains the traditional trend trajectory to her fashion-refusenik assistant, played by Anne Hathaway.

In the case of platform boots, it helps that the shoes have been worn by a number of fashion-forward celebrities. During Paris Fashion Week last month, model Hailey Bieber teamed a pair of chunky black boots with a pink silky knee-length dress. In February Kourtney Kardashian posed in a pair of the boots and a strapless bodysuit from sister Kim’s shapewear line Skims. Spanish singer Rosalía has also been pictured in platforms.

 

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Beauty is in the eye of the beholder

NAKEDWOLFE_ hey what place did u end up buying on selling sunset?

It’s a fetching moon boot for your broken ankle just waiting to happen sort of shoe.

Nice idea but a few broken ankles later and they'll fade out of common use like the 70's platform shoes did. Too many sprains and twisted ankles.

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