Coachella 2022: The festival went all-in with NFTs and this is what attendees experienced

NFT, which stands for a non-fungible token, a unique digital item that can be bought and sold and take many forms.In Bloom NFT, a digital image of a flower that bloomed each Friday of the festival’s twin weekends.

A festival-goer takes in Zach Leiberman’s video installation inside the FTX Bloom, part of the festival’s first NFT experience, during the Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio on Friday, April 22, 2022. Festival-goers wait in line to redeem their NFT’s next to the FTX Bloom during the Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio on Friday, April 22, 2022.

“The line to get this free stuff wasn’t long and we only waited like 15 minutes,” La Shier said. “I don’t think I would ever buy NFT, though, if it was just on its own.”

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