Robert Morse, Two-Time Tony-Winning Broadway and 'Mad Men' Actor Dies at 90

The musical’s song titles suggest the button-down, pre-feminist business world: “The Company Way,” a theme song for yes-men; “A Secretary Is Not a Toy,” a song that winks at office dalliance; “Coffee Break,” a tribute to caffeine; and the hymn Finch sings to himself: “I Believe in You.” Finch toadies up to the aging boss, played by 1920s crooner Rudy Vallee, by joining in the old man’s college fight song, “Grand Old Ivy.

Television’s “Mad Men” returned Morse to the “How to Succeed” milieu of Manhattan office politics, 1960s-style. “I don’t think in terms of whether a picture will help or hinder my career,” Morse told the Los Angeles Times when the film was in production. “I think of who I’m working with.” Among his “Loved One” co-stars were Jonathan Winters, John Gielgud and Tab Hunter.

“Say, Darling” was a comedy about a young writer’s experience as his novel is turned into a Broadway show. The play was based on the creation of “The Pajama Game,” and Morse’s character, a “boy producer” who hated being called that, was modeled on Harold Prince, a “Pajama Game” co-producer.

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