The fundraiser had operated virtually during the pandemic and last year, Fern Mallis was host and designers Greg Lauren, Tracy Reese and Yeohlee Teng contributed upcycled designs.
As Goodwill is a network of regional nonprofit and retail locations, other stores like Goodwill of Central and Northern Arizona are opting for consumer-driven upcycled campaigns. One such campaign dubbed #AreYouWearingGoodwill aims to get shoppers to convert one outfit each week, to “reclaimed” or thrifted pieces. The effort is part of broader Earth Month efforts to divert unnecessary waste from landfill.Earlier this month, Goodwill expanded its website ShopGoodwill.com to its first mobile app, bringing millions of Goodwill treasures right into thrifters’ hands from the organization’s 130 regions across the country.
Nicole Suydam, president and chief executive officer of Goodwill of Orange County , said: “The launch of our mobile app is really the beginning of future innovation for ShopGoodwill.com. We see the app as the foundation for big opportunities to merge brick-and-mortar thrifting with on-the-go shopping — all driven by our desire to further the Goodwill mission and serve more individuals on their path to finding meaningful employment.
Meanwhile, TikTok has raked in 2 billion views for sustainable fashion to date. Behaviors like #thrifting and #upcycle trends also have traction with users.