“When we started off with Cignal Entertainment, international distribution had always been in the radar,” Cignal Entertainment Vice-President Isabel Aranez-Santillan said in a Zoom interview. “We knew that whatever we would produce for the TV or theaters had to travel outside the Philippines.”
The company posted a P3.8-billion net loss in the nine months to September 2021, lower than the P7.3-billion net loss a year earlier, according to a disclosure to the Philippine Stock Exchange. For filmmaker, TV and music producer and writer Christopher Cahilig, a project should first and foremost be commercially viable.
“Ratings are still the main factor when determining a program’s success,” Ms. Barcelona said. “Unfortunately, not all clients subscribe to rating providers and not all territories have TV ratings readily available. This is why we regularly communicate and receive feedback from our clients.” For “over-the-top” — where material is distributed directly to viewers on the internet — and other streaming platforms, the number of views and minutes spent on a show is a good measure of success, Mr. Remigio said.