Elon Musk is now a member of Twitter’s board and owns 9.2% of the social network’s stock. But does that mean he is instantaneously going to make the platform a better place for the regular user like you or me? After all, he is already selling the promise of making significant changes over the coming months.
“Having a person who not only uses Twitter regularly but has seen the highs and lows of it from a personal perspective on the board can be very helpful and productive for the company and product,” Hammerling told us, indicating he might be able to influence some changes in the long run. Influence and clout Twitter, despite being the de facto public town square in Musk’s own words, is not really a brimming-with-money social media success story. What Twitter offers in abundance are influence and clout, and no one has exploited it with such a high degree of success as Musk. From quickly solving customer problems shared as a tweet to posting updates about Tesla and SpaceX’s big moves, Musk’s Twitter feed keeps newsrooms busy and his 80 million followers chuckling.
Musk is cool, but needs more chill Given Musk’s unpredictable persona, it is hard to guess what lies ahead. But if one were to look at Musk’s love-hate Twitter history, it doesn’t look like Musk wants to, or can, fundamentally change Twitter even as another personal project.
Musk can’t elbow his way in What about from Twitter’s side? Does it want instant change? Twitter is likely chasing that special Musk effect. Just the way Tesla stocks and cryptocurrency prices go into a tizzy with a mention in Musk’s tweets, Twitter’s stock jumped by 27% once news broke that he was now the company’s biggest shareholder. Can Musk’s involvement bring in more investment for Twitter? It is plausible.
“Our policy decisions are not determined by the Board or shareholders,” Zamora said. “Our day-to-day operations and decisions are made by Twitter management and employees.”
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