On TikTok, trend forecasting has become the new influencer hustle, almost a trend itself; creators who can string together photographic evidence with a pithy and compelling monologue are performing a kind of competitive prophecy. And the platform’s algorithm seems to favor this sort of information sharing: the more ridiculous the prediction, the more traction it gains, and the more predictions we are fed.
But lately, Lorenzo has been on a different kind of fashion journey. In early 2020 he collaborated with Ermenegildo Zegna’s Alessandro Sartori for a collection that shifted menswear’s inner circle’s attitude around suiting, making it feel less performative and more like a staple. And now his collections, which arrive on his own time rather than seasonally, serve a slower, even higher purpose. Today, he is releasing a new collection, his first in nearly two years.
Lorenzo is almost dipping into the realm of slow fashion—of designers with far less recognizable names who rarely stage fashion shows, like the 19th-century inspired work of Paul Harnden, the simple French cottons of Casey Casey, or the heady beauty of Elena Dawson. They make clothing that is intentionally hard to find and difficult to make.
Like Armani—and again, like The Row—Lorenzo is thinking about how his clothing might provide solutions, not only to the holes in your wardrobe but to your own questions about your sense of self.
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