At this point, you can find a video of almost every imaginable object rendered as cake. But the reveal no longer has the same magic to it; there are, after all, only so many times you can pull a rabbit out of a hat before the rabbit gets scruffy. It’s not that the cakes are any less amazing! It’s that these videos have doubled down on the reveal shot—telling the same punchline over and over. I’d be very interested in just seeing close-ups of the cakes themselves.
But the economy of these videos—the most immediately gratifying moment that has kept the clicks coming—is the shot when the hyper-realistic exterior crumbles to reveal, once again, cake.There is also something nihilistic about everything being cake. I grow depressed as I’m presented with item after item, only to see them all reduced to the same thing. As the variety of objects grows, there’s also a strain of cruelness to it.
It’s a fun show not meant to be taken seriously. My only grievance — and where I thought this article would go but didn’t — is seeing giant pieces of cake fall on the floor, going to waste. I do hope someone is taking the rest of the cake(s) home at the end of the day.
Great. Now I gotta tell my kids to stop watching it.
The polar ice caps are melting to shove bits of this nonsense through data centers
Who pays for Netflix?