Analysis | Facebook’s most popular posts show how it’s vulnerable to exploitation, report finds

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Analysis: The vast majority of the most widely viewed posts on Facebook failed basic tests designed to spot spammy or unreliable sources, according to a group of researchers including former company staffers.

— a new nonprofit made up of tech industry veterans — found that Facebook’s lists of its popular content in 2021 were dominated either by posts from anonymous or spammy sources or that contained unoriginal material.

“We’ve seen time and again … bad actors find success on platforms within various communities by using this fundamental tactic of not being transparent about who they are,”, a co-founder of the Integrity Institute and a former data scientist at Facebook and for the Democratic National Committee.

 

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