Generative pizza art. Blockchain burratas. A seafood restaurant open only to NFT holders. From fine dining to fast food, the NFT craze has sunk its teeth into the F&B world in the past year. What first seemed like a tech fad run amok has transformed into a movement poised to shake up many industries – and Singapore’s brands haven’t been slow to take the cue.
A handful of local brands, however, are using NFTs to spice up the epicurean experience, by tapping into their exclusivity and artistic potential. From whisky to ice-cream, here’s a look at the F&B brands breaking new ground on NFTs in Singapore.The whisky world has seen an outpouring of NFTs in the past few months, and the newest kid on the blockchain is.
Mighty Cask’s model is somewhat different, in the sense that you can own your NFT and savour your Scotch too. Its focus lies less in trading than the artistic experience it offers – physical, digital, and epicurean. Tinged with local flavours like jasmine tea leaves and rosella, the lager was designed to “ground the Hola Mona NFT with something that would engage all the physical senses”.
And for forward-thinking brands today, NFTs are the key to taking membership experiences to the next level. Just ask artisanal ice-cream maker, which is set to launch its very own app with NFT integrations this June.