A store's cooler section is turned into a series of digital smart screens. Photo courtesy of Cooler Screens
When you approach, those advertising images turn into digital representations of the products inside the cases, including what's out of stock. There are no cameras on the outside of the coolers, so no images are captured that can identify individuals. For marketers, the displays provide useful data about how many people interacted with the technology, how long they dwelled in front of the screen, and how often they opened the door.Cooler Screens co-founder and CEO Arsen Avakian, whose previous company sold Argo Tea beverages, tells Axios he was often frustrated by sloppy store displays and limited marketing opportunities to influence consumer choices at the point of sale.
Wasting Electricity. Shut it down.
The Walgreens by my house has these and they really suck
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