Fashion Searches Spike After Premiere of ‘Bridgerton’ Season Two

According to data by Love the Sales, a fashion e-commerce aggregator, searches for several items and trends in the Regency-era show spiked over the weekend.

The pastel tones and patterns worn by the female characters such as Daphne Bridgerton, Eloise Bridgerton, Kate Sharma, Lady Danbury and more propelled the searches for “floral print dresses” up by 146 percent.Meanwhile, there were 96 percent and 84 percent increases in queries for “cropped jackets” and “regency dresses,” respectively. Additionally, as the show is known for its accessories such as hair pieces like tiaras and gloves, fashion searches for “silk gloves” spiked by 63 percent.

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