This is not something to be skipped over. Nielsen found that in December 2021 YouTube reached over 135 million viewers in the U.S. via connected TV. That’s a considerable audience that, even if 10% stuck around to watch free streaming content, would make it one of the top free streaming services in America.
Alphabet as an organization already carries several FAST channels. These are included in the YouTube TV lineup in an effort to pad the total channels offered and include Tastemade, ABC News Live, Fox Soul, LiveNOW from Fox, NBC News Now and TYT Network. Additionally, it wasby Protocol that Google’s Chromecast would be adding a FAST service sometime in 2022.
Externally, FAST is already reaping profits for those who’ve invested in it. Paramount’s Pluto TV currently pulls in over $1 billion a year in revenue, while Fox’s Tubi TV expects to do so in 2023. True, these are hardly make-or-break figures for a company on the scale of Alphabet, but the lack of even offering a service here is leaving money on the table.IMDb TV
This venture will likely cause some existing services to panic a little. Perhaps not those with exclusive content based on IP, like Tubi with “The Masked Singer” channel or Pluto’s suite of legacy Viacom-branded channels. But for those with few big-brand deals offering content from the same providers licensing to YouTube, there will be a potential hit to their viewership as audiences stick to YouTube.
MichelArouca
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