Self-promotion on social media has become integral to brand-building, but your followers could easily move on if they’re not getting something back. Indeed, what can be perceived as straight-up boasting can leave readers annoyed, envious, angry and insecure. The desire to share success is human, but the approach is best when gentle and altruistic. Self-promotion on social media can land differently with the reader if you follow these strategies that are aimed at simply helping others.
The backgroundThe best stories are the ones that connect us. In the case of self-promotion, it is usually the story behind the story. What motivated you to pursue an opportunity? Who were the key people with whom you spoke? How did you know it was a good choice? Share with the intention of instilling confidence in others to try something new and different. Be sure to tag key resources, such as workshops, books, podcasts or people.
The bouncebackMake yourself available to your readers. We are busy, so we understand the concern of crowding the calendar. Yet, you set your limits. It can be as simple as posting an announcement of an accomplishment and then offering to field questions, either publicly or via direct message.
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