The series became Netflix’s most-watched show ever within a week of its launch on the streamer, with 142 million member households globally watching the show. Since then, Ho-Yeon’s fame has skyrocketed on a global scale with now having 23.7 million followers on Instagram and counting. Before her acting debut, she gained popularity as a top runway model starting at the age of 16 and has starred in Korea’s Next Top Model in 2013.
“Ms. Jung Ho-Yeon is definitely the exceptional choice as the new face of the company and our products. She’s now a powerhouse celebrity known globally and really connects well with the youth. She’s a glamorous ace for IAM Worldwide”, he explained. Ho-Yeon has won millions of hearts because of her talent, beauty, and charm. She recently won the Outstanding Performance by a Female Actor in a Drama Series at the 28th Screen Actors Guild Awards last month and the Best Actress in an Action Series at the 27th Critics Choice Awards held last March 13. Moreover, she recently accepted the global ambassador role for luxury brands Louis Vuitton, Chanel Beauty, and sportswear Adidas.
“We are so proud that we have Ms. Jung Ho-Yeon on our side as our company goes to its pivotal moment of expansion. With her campaign, we believe that we will be able to encourage more people to be and stay healthy with IAM Worldwide’s products,” the GM stated.
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