As other independent jewelry labels started to set up shop in the streets around Place Vendôme, she noticed that over time, it was driving traffic up in her store.
Huynh was keen on the idea, having set up shop in 2020, when retail was flagging due to the pandemic. “The first thing I thought was that it was great to see so many female-led jewelry businesses,” she said. When the pair started talking about the idea, four other neighbors quickly wanted in: designers Charlotte Chesnais and Pascale Monvoisin; Marie Poniatowski, who aims to democratize everyday wear of gold and diamonds with her label Stone, and Dorothée Contour, who founded ethical-gold specialist Jem.
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