website, follows Faye—decked out in the brand’s sophisticated knitwear designs—as he furiously lathers a canvas with paint, set to a dramatic narration of one of his own poems. Leret Leret’s sumptuous cashmere silhouettes mingle with Faye’s words throughout the film’s 3-and-a-half minute runtime to create a compelling campaign for the label’s latest collection—but it also raises questions.
FAYE: I feel that. The most difficult part for you was also the most difficult for me, but at the same time, it was my favorite part. The three of us working through those moments, figuring out how to meet in the middle, and determining what to keep and what to discard, there was a lot of growth and development in our friendship.
LERET: Yeah, there wasn’t much of a transition in that sense—but there was a moment when our conversations were going in all directions. That’s always nice, but acting on it is the part where people don’t always follow through. There was a moment, that made me happy and surprised, when you started behaving like a producer. You were sending pitch decks, press materials, and all that. Overnight, I went from talking to the artist, the spiritual being, to working with a producer.
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