How music collabs are becoming a weapon of mass seduction for Chinese artists | Malay Mail

📆 3/24/2022 4:21 AM
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LOS ANGELES, March 24 — Music industry giants are always looking for new territories to conquer, and China is firmly in its sights. Labels and record companies are increasingly looking to the Asian country to reach new audiences. One strategy to achieve this is to boost the career of Chinese...

Warner Music Asia and Atlantic Records UK also have a vested interest in ensuring that audiences are receptive to. Music professionals are increasingly looking to Asia — and especially China — to increase their influence. On the face of it, the country is an El Dorado for the music industry. It has more than 1.4 billion inhabitants, who seem to particularly appreciate this art form.

Record companies and artists are counting on using featured artists to serve as a gateway to the Chinese market. A collaboration with a local talent can allow a singer to gain visibility in a country where people mostly listen to local productions.

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