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Behind The ‘Encanto’ Soundtrack’s Remarkable Rise

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Behind The ‘Encanto’ Soundtrack’s Remarkable Rise:

properties, “we know how powerful the combination of great music and incredible storytelling can be,” says Noah Rakoski, YouTube label relations manager.

This multi-video strategy “is one more and more artists have embraced, with each serving as a touchpoint for fans to be introduced to or reconnect with the song in a new way,” Meenan says.

 

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