Entertainment industry leaders address future of streaming at SXSW

AUSTIN, Texas — Streaming platforms have garnered a huge audience over the past few years, especially during the pandemic. As technology advances and new media platforms develop, staying on top of trends, patterns and data becomes important. Candle Media CEO Kevin Mayer on Tuesday joined MediaLink founder Michael Kassan in a conversation on the SXSW stage to talk about the future of the media landscape.Mayer cites the popular cartoon “CoComelon” as an example.

A couple months before COVID hit, Mayer, who is the former chairman of Walt Disney direct-to-consumer and international division, helped launch Disney+. He had previous experience launching ESPN+ and leading Hulu after it was largely acquired by Disney. Citing advancing technology and new media platforms that have developed in recent years, both Kassan and Mayer agree that social media and the talent are what also bring in the dollars.

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