And by club, we mean fitness club. European brand John Reed Fitness opened its second U.S. facility in Dallas on Feb. 24, and North Texans can't get enough of the nightclub-inspired gym.
“When you come into John Reed's, every room is going to have a different feel to keep from getting bored when you work out,” says Alex Knies, club manager for John Reed Dallas.The meek exterior does not hint at the immaculate, curated oasis that lies beyond the front doors. The 30,000-square-foot club elevates the gym experience with an aesthetic appeal that's the stuff of Instagrammers' and TikTokers' dreams.
Apart from the neon light signage adorning the walls and the reflective lobby mannequins, John Reed’s design elements include a custom floor mural by Texas artists.“This is probably one of the big highlights that most people like to look at,” Knies says of the work. “We had 10 different artists come in and each had their own section. They all tied into this big snake that runs through the mural. It was their brainchild.
The visuals are but one element that make the John Reed experience. Music is another foundational tenet of the fitness club’s philosophy. The gym has live DJs Tuesday and Thursday mornings, Wednesday and Friday evenings and Sunday during brunch hours. DJs Poizon Ivy, Natural Hiiigh, Casie Farell, Jessie Koo and others have performed at John Reed. Also unique to John Reed is the Boost Club fitness class.