, Parmalee and Blanco Brown featuring Brooke Eden, Carly Pearce and Ashley McBryde and BRELAND, whom Amazon Music named as its next all-genre Breakthrough Artist.
The shift to a stadium — the show was last at a stadium for its 50th anniversary in 2015 — ratchets up the excitement, Whiteside says. Whiteside also calls this year’s inaugural attempt a “test” to see how to go forward. “The plan right now is that we will sit down with them after this year’s show and just have a look at everything and evaluate what worked and when it didn’t work. And how do we make it better? But the intention of both parties is that this deal is structured for it to be a longer-term deal.”
The academy will, as with a broadcast show, also be checking with labels to see how the ceremony moved the needle for their participating acts. Details of how the artists will be promoted are still being finalized, but there will be an ACM Awards page highlighting the nominees and performers that links to their product within Amazon.
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