If you close your eyes and picture New York City's most beloved locations, that picture will invariably feature iconic signage, often glowing with neon.
Barnett, who was paying the bills as a graphic designer post-college, and his friend Mac Pohanka, who worked in fabrication, both lamented the loss of the storefront heritage that gave New York City so much of its character. They took their nostalgia for the way things were as, well, a sign. Ace's Pizza in Williamsburg is proof positive of this all-in strategy. Noble not only designed and built the marquee, but hand painted the glass out front and created accents inside the pizzeria for a uniform look, including a mascot.
Formerly Guss' Pickles, this legendary Lower East Side establishment was a favorite stop for Barnett's family when he was a kid, so when he got the chance to work with them, he was brined and ready. With vintage signage making a comeback, driven by growing awareness sparked by photographers on social media, Barnett says many of the signs they pursue for the museum never end up in their hands because owners either trade them for big bucks in private sales, or simply throw them away.
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