The Rise of “Immersive” Art

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The user-friendliness of museums is making them less challenging and interesting, the art historian Janet Kraynak argues: “they’re not equipping the beholder to go outside of oneself, outside of one’s comfort zone.”

; and a reactive digital environment by teamLab. The works themselves are difficult to sell to collectors or institutions, but Superblue makes money by selling tickets to visitors, with proceeds split between the gallery and the artists.

,” published in 2020, Janet Kraynak, an art historian and professor at Columbia University, argues that the museum, “rather than beingafter it.” Museums now treat visitors as if they are the “users” of a consumer product, and thus cater to their preferences, creating “pleasurable, nonconfrontational” environments, and emphasizing interactivity.

,” a Netflix series about a young, daffy American marketing professional with a frightening wardrobe and a penchant for pageantry. In the show’s first season, which aired in late 2020, the protagonist visits “Van Gogh, Starry Night,” an immersive experience at L’Atelier des Lumières, a real-life “digital arts center” in Paris.

 

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About time!

Non confrontational? Why? Is that not the point of art? sillywokes

Can we draw on the paintings?

bzzt wrong

who wants to see me without clothes?

annawiener Because throwing a piece of impasto at the wall is the best way to tell when it’s been cooked long enough.

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Very gatekeeping much. Museums have often done a terrible job of clearly communicating what they display. This has played to the advantage of the already well educated and privileged - and recall, most museums receive either all or most of their budget from public funds.

It’s fucking terrible

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