TV Ratings: Beijing Winter Olympics Opening Ceremony Draws 16 Million Viewers, Down 43% From 2018 Games

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NBC Sports says 16 million viewers tuned in to watch the 2022 Beijing Winter Olympics opening ceremony on Friday, an all-time low for Olympic ceremonies on linear television. That’s around 43…

That’s around 43% down compared tothat watched the PyeongChang Winter Olympics opening ceremony in February 2018.

Four years ago, the PyeongChang Games opening event grabbed a 16.9 household rating and 29 share, per Nielsen’s overnight numbers. That was off 8.6% from the 2014 opening ceremony in Sochi, Russia, which averaged an 18.5/30 in the overnights in February 2014. The 2022 Beijing Olympics are kicking off just six months after the close of the Tokyo Summer Olympic Games, which were postponed from 2020 because of the pandemic. The Winter Games also overlap with the Super Bowl, which airs on NBC on Feb. 13.

 

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JCOviedo6 I think Olympics will eventually end - at least mid-century. Sustainability-wise, it's a complete waste of energy resources. Sure, it's heart-warming and all that but it's simply wealthy (usually) families spending their money to train exceptional kids in a fun hobby.

because all of america media blocked the single spread, and when the winter Olympic have more audience then summer one? did that happen in the US ? Especially in the pandemic? At least , on one will die during this Olympic, what if this Olympic is held in US? 100K die?

Maybe olympics should try countries with no human right abuse

Good!!

Baixa audiência! a_alinediniz MichelArouca

Not watching at all.

No buzz to these Nike sweatshop Winter Olympics. NBCOlympics

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Complete TV listings for 2022 Beijing OlympicsHere are the TV listing for the 2022 Olympics in Beijing: Friday, Feb. 4 (Day 0) NBC 6:30 a.m. – 9 a.m. Opening Ceremony (LIVE) Noon – 3 p.m. Olympics Preview Show 8 p.m. – 11 p.m. Opening Ceremony… uyghurgenocide
Source: nypost - 🏆 91. / 67 Read more »