Penske Media & Rolling Stone Acquire Las Vegas’ Life Is Beautiful Festival

“Live events are an integral part of Rolling Stone’s future and Life is Beautiful is an incredible platform to realize this vision. Coupled with our significant digital scale and deep journalism, there are infinite possibilities to grow Life is Beautiful in unique and impactful ways,” said Rolling Stone CEO, Gus Wenner. “I am grateful to have worked with Tony on this partnership and am proud to have Rolling Stone help carry forward his mission.

“Tony understood that his ability to change people’s lives was magnified exponentially by his ability to bring smart, motivated, people-focused entrepreneurs together,” said Richard Hseih, whose son Tony passed away in November of 2020. “The Life Is Beautiful festival is one of the greatest manifestations of Tony’s desire to bring people together.”

“We are thrilled to realize the potential of Life is Beautiful in partnership with Rolling Stone,” added Life is Beautiful CEO David Oehm. “As a landmark institution and touchstone of the music industry for over 50 years, the Rolling Stone team will help to deepen our connection to fans of music everywhere, while also championing the cultural initiatives that make Life is Beautiful so much more than a music festival.

Five decades since its founding, Rolling Stone today has evolved into a multi-platform content brand, reaching a global audience of over 60 million people per month. The authority for music reviews, in-depth interviews, hard-hitting political commentary, and award-winning journalism across print, digital, mobile, video, social and events, operated and published by Penske Media Corporation, is on a mission to provide “all the news that fits.

Penske Media Corporation is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million.

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