Sony Interactive Entertainment announced its intended $3.6 billion acquisition of Destiny developer Bungie on January 31. Less than two weeks after Microsoft’s bombshell announcement of its intention to acquire Activision Blizzard, Sony responded by showing that it’s willing to compete when it comes to spending lots of money to acquire popular developers. On top of that, Sony seemingly plans to keep Bungie a multiplatform studio.
Taking a king Sony’s Bungie acquisition is just as symbolic as it is sensible from a competitive standpoint. Bungie used to be owned by Microsoft and created its biggest franchise, Halo. It split off to gain independence in 2007 and stayed that way for some time despite close partnerships with Activision and Google.
The Bethesda acquisition is likely the deal that spurred Sony to acquire Bungie. Still, the Activision Blizzard deal affirmed why Sony had to make that move in the first place. Currently, the video game industry is on an acquisition spree from the top-down. Microsoft is one of the studio’s leading the charge with the biggest and boldest deals.
In the past, Sony has always wanted to keep its first-party games on PlayStation for as long as possible. Only recently has it chosen to port games like Horizon Zero Dawn, Days Gone, and God of War to PC and been forced to put MLB The Show on competing platforms. But from the get-go, Sony’s messaging is that it’s OK with Bungie staying creatively independent and multiplatform.
Congrats to the talented teams at @Bungie, great testament to your creativity. And congrats to @PlayStation @hermenhulst on adding a talented team to your studios team.Still, Microsoft knows that its Activision Blizzard acquisition is much bigger than just one studio, even if Bungie is meaningful to Xbox’s history.
Your reality is totally messed up if u think this way 😂
How are they even the same? hahahahahhahahahahahh.
Good one.
do a drug test on your journalists before hiring them
Bahahahahaha
If that makes you feel Better then You're right
SONY - Bungie 3.6 billion dollars 1 developer with ~900 employees 5 IP's versus MICROSOFT - Activision, Blizzard, King, ZeniMax, Bethesda 76.5 billion dollars 17 developers with ~11 000 employees 60+ IP's Yeah, they are TOTALLY competing at the same level now 🤣🤣
No, just no. This is financially, strategically and logically false.
They bought Bungie for $3.5 Billion. How does that even come close to comparing with acquisitions made by Microsoft? Let me know when they buy Capcom or Square Enix, then we’ll talk.
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