partnership with Sony Pictures
Sony Pictures’ action-adventure movie is based on the popular PlayStation video game of the same title, “Uncharted,” by Naughty Dog. In the film, street-smart thief Nathan Drake is recruited by seasoned treasure hunter Victor “Sully” Sullivan to recover a fortune lost by Ferdinand Magellan 500 years ago. What starts as a heist job for the duo becomes a globe-trotting, white-knuckle race to reach the prize before the ruthless Moncada , who believes he and his family are the rightful heirs.
Marking the new partnership, Hyundai has launched a global TV commercial starring Tom Holland and a variety of digital and on-site promotional activities. The 60-second commercial, “Car Wash,” features Holland as Nathan Drake, who arrives at a local car wash with his Tucson covered in mud and filled with various treasure-hunting tools and artifacts. While his car is being washed, Nathan relaxes at the car wash until the Tucson is clean and ready for its next adventure.