Commentary: Will only a Marvel blockbuster lure movie-goers back to cinemas?

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Like physical retail stores, the darkened romantic cinema rooms have lost its heyday shine and movie buffs everywhere will grieve, says Edwin Yeo.

Despite Eng Wah’s closures, other cinema operators were optimistic and filled the void, and as recent as 2019, the number of cinema screens in Singapore was at a record high of 281 prior to the pandemic.COVID-19 was right-sizing many industries, including brick-and-mortar retail shops and the F&B sector. The cinema business might just be another such industry.

The initial optimism was propped up almost solely by summer blockbusters, particularly from Marvel, for about two decades since the early 2000s. Unlike the past, however, smaller titles had trouble getting cinema exhibitors to give them enough screens to showcase their work, since like most businesses, these were reserved for the best-selling titles.Avengers: End Game alone took nearly 22 per cent of 2019’s box office takings.

That trend is helped in part because big production companies such as Disney and Warner are muscling in to pick up original content to get more subscribers onto their streaming services, but still balancing with more exorbitant budgets for the franchise films to lure fans back to the theatres. But the wheels of change are turning. A large part of the filmmaking budget is going to streaming services. Netflix alone announced that they intend to spend around US$17 billion in original content production in 2022, and one can imagine that a large part of Disney’s US$33 billion production budget will also go into Disney+ originals.

Like many other once-teeming movie houses across India that were already struggling to stay afloat, the pandemic may be the final death knell for the century-old Shahi Theatre AFP/Money SHARMA In a cinema, you’re caught up in the moment and will not be distracted by your second screen pinging you to play Candy Crush. These movies were great because you actually watched it all at one go.Today, at home, you might have the best 8K screen with an awesome sound system but try watching Tenet and you invariably lose track of what’s happening in that time-twisting tale because something’s bound to distract you from that mind-bending 2.5-hour saga.

 

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Bring down the ticket price.

Nope. Planning to watch Kingsmen, The Batman, Death on the Nile etc in the cinemas in the next few weeks. I didn't watch Eternals in the cinemas, chose to wait for Disney+ release, didn't watch BlackWidow in cinemas too, only watched Spidey No Way Home in cinemas.

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