The series has started with an episode focusing on the retailer’s in-house activewear line Goodmove. The 22-minute launch episode is hosted by the yoga teacher and integrative health coach Rosie Underwood and M&S’ head of lingerie design Soozie Jenkinson.
The store said the Live Shopping series is the latest example of how it is investing to provide customers with “a seamless experience however, wherever and whenever they choose to shop, and provide exciting style inspiration, too.” A look from the M&S Goodmove collection, which was featured in the debut live shopping episode on M&S.com.Stephen Langford, director of M&S.com, described live shopping as a global trend born from social media. “We all know how much more we’re scrolling and engaging with video content — at home, or on the go. Live shopping puts our experts front and center, and gives them the ideal platform to share the M&S point of difference.