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NFT Startup Unblocked Raises Seed Round At $90 Million Valuation From Tiger Global, Dapper Labs, Jay-Z

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It plans to sell bespoke NFT platforms to celebrities and big brands while attempting to rebrand the tokens as 'digital collectibles,' part of a broader movement to make cryptocurrencies more palatable.

Unblocked’s decision to rename itself and to refer to NFTs by the less dorky sounding “digital collectibles” sits in a broader discussion happening around NFTs and what’s called Web 3, a movement in technology for more industries—beyond art and collectibles—to embrace the blockchain.

Wang has some definite challenges ahead. The most obvious: Many NFT platforms and exchanges already exist, including industry leading OpenSea, which enjoys. OpenSea and the others offer many thousands of NFTs, not just items from one brand.

 

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