The Sandbox and Warner Music Group to create music-themed LAND

The Sandbox announced Thursday a partnership with Warner Music Group, or WMG, to create a musical theme park and concert venue within the gaming metaverse. The Warner Music Group LAND in The Sandbox will host concerts and live experiences featuring artists and talent represented by WMG.

This initiative marked Warner Music’s first entry into the NFT metaverse realm. According to a statement shared with Cointelegraph, their goal is to create immersive social experiences that can empower Warner Music artists. The Sandbox could provide artists with another outlet to engage with their fans, experiment with virtual entertainment and generate new revenue streams while reaching a global community.

Sebastien Borget, COO and Co-Founder of The Sandbox said that the partnership"brings the open metaverse one step forward in the direction of fan-owned and community-driven initiatives.” “We’re shaping The Sandbox as a fun entertainment destination where creators, fans, and players can enjoy first-of-a-kind immersive experiences and be more closely connected to their favorite musical artists through NFTs,” he added.

Digital land remains in high demand, and consistent high trading volume on The Sandbox has deemed it one of the most competitive metaverses to rival Decentraland. According to the company, The Sandbox will hold a LAND sale in March 2022 to allow music fans to buy LANDS adjacent to the WMG property.

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