Paramount Puts ‘Movie Network’ Rebrand Plans on Hold

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Paramount is halting the rebranding of its Paramount Network TV station

subsidiary to focus on television movies and cancel its unscripted programming. ViacomCBS’ president of entertainment and youth brands Chris McCarthy toldthat Paramount planned to air 52 original movies per year — or one per week — as well as one quarterly “blockbuster” miniseries or scripted series on the scale of its hit drama “Yellowstone.” The network also hinted at potentially spinning off characters from these projects into their own films or sequels in the future.

As part of the restructuring, “Ink Master,” “Wife Swap” and “Battle of the Fittest Couples” were all canceled. McCarthy said the network’s unscripted hits “Bar Rescue” and “Lip Sync Battle” would live on but would be moved elsewhere within the ViacomCBS cable portfolio. Overseeing the development of the movie projects was Meghan Hooper White — who joined the company in May 2020 as EVP and head of original movies and limited series — but she“Made-for-TV movies provide all the creative upside and ability to work with great talent, without the full time commitment of a series or feature,” McCarthy toldback in September 2020. “Plus, we’re maximizing our investment because we can build a valuable library to use across our streaming, cable and global footprints.

 

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