BMW’s performance-obsessed M division is celebrating its 50th anniversary in 2022. It kicked off its birthday celebration by unveiling the 2023 iX M60, an evolution of the electric iX that stands out with stunningly quick acceleration, a usable driving range, and a subtle design.
“The mix of M and i is very new, and we thought [making it too aggressive] would be too much for our target group. This car isn’t aimed at the typical M customer so it’s not what we normally do with an M car,” Carina Gartner, the iX’s product manager, told Digital Trends.
Not a digital trend
Not a digital trend
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