Financial terms of the deal were not disclosed, but it comes as TodayTix has been on an acquisitions kick. The company, which is best known for selling mobile tickets to Broadway shows and other cultural events, has made a series of deals even as the COVID-19 pandemic has upended in-person entertainment and shuttered theaters for months.
Goldstar will continue to operate as an independent brand and Today Tix said there will be no staff reductions. The combined companies will sell more than 8 million tickets annually. It will also enable Today Tix to reach markets where it does not have a presence and to broaden the types of live events that it offers customers. Goldstar sells tickets to theater, concerts, and dance, as well as film screenings and sporting events.
“It’s heartbreaking, but it’s not unexpected,” says Fenty. “Pandemics don’t just disappear, so we anticipated that this would continue to crop up.”
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