Joy Crookes doesn’t just want to tell you a story—she wants you to pass it on, too. “My favorite thing when I perform is watching people turn to their friends and sing the lyrics to each other,” says the singer-songwriter. “You can see that they’re sharing this connection through music, and the music is mine. It’s the language I speak, and watching so many other people speak my language is amazing.
A rich tapestry of young life in London with all of its joy and heartbreak, hope and frustration, the “language” of Crookes’s debut album,, spans subjects as wide-ranging as family trauma, heartbreak, and political corruption, deftly seamed together with production that balances lush, cinematic orchestration and lashings of ska, jazz, soul, and R&B. While some of the songs, like “Poison,” were written when she was as young as 15, the bulk of the album came together under lockdown.
Still, Crookes has been careful to keep things in perspective. “Social media was the only measure, and I try not to measure anything on social media, because it’s not real life,” she says of her recent breakout. “You can get as many likes or as many views [as you like], but it’s not the real thing. You don’t get that oxytocin, that genuine bond and connection with people.
For Crookes, the idea of representation for the sake of representation feels increasingly redundant—instead, she deploys her South Asian heritage carefully, always to make a less-expected kind of statement. “There’s a lot of Desi-inspired ware in that video, but not just because of the aesthetic,” Crookes says. “I’m trying to make a point. That song is about people who are complicit, and I’m addressing my community there.
a clear sense of intention. Does she have plans for a holiday any time soon? I ask, sensing I already know the answer. “I’d love a break,” she says, after a sigh. “But I have to keep writing, because it’s my measure, it’s my currency, it’s the only reason I've gotten here. You can have nice music videos and all of that, but you need to have the music.”has received? “To be honest, I just want to know that I made a body of work that stands the test of time.
joycrookes Memories and experiences about what exactly ? At 23
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