Heir Inc.’s first tech product, called “Heir” , is envisioned as a Web3 personalized community platform for athletes. For the Heir product, the startup closed a $10.6 million seed funding round led by Thrive Capital, marking the venture-capital firm’s foray into NFTs .
“The Heir platform reimagines the creator-fan experience, to empower athletes to engage with their fans,” Jeffrey Jordan toldFor now, the founders are mum on which athletes may be on board for the initial launch of Heir, slated for 2022. “We’re being very deliberate with our early-adopter athletes,” Jordan said, adding that Heir is aiming for “tier one” NBA and WNBA players and the next generation of rising stars in the NCAA.
Alongside the three founders, Heir Inc.’s executive team includes VP of operations Briana Richardson, formerly business manager at Robinhood and consultant with Bain & Co. Heir will generate revenue from consumers purchasing memberships in an athlete’s “huddle.” Athletes will get an 80% cut of primary sales of NFTs and Heir Inc. will keep 20%; on subsequent sales the split is 50-50.
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