Will Ramsay reckons it’s a good time to sell art. The London gallerist knows art buyers have money in their bank accounts they couldn’t spend on restaurants and holidays in recent years.
There’s a strict rule: each artwork must have a sticker price, and none of those prices can be over $10,000. Why? Well, more than 20 years ago, Ramsay was chatting to a well-off friend who worked in the City of London. It’s now a global brand in nine cities including New York, Amsterdam and Singapore. But the first attempt at bringing it to Australia failed, partly due to the financial crisis and partly to galleries’ loyalty to existing art fairs.
“All of our galleries have bought into this vision of connecting with customers,” Gordine says. “ I think the home has become the most important part of our lives, and even now as people move back into the office it’s not necessarily going to be full time.Ramsay says it’s a shame that, for now, the Australian fairs can’t have the usual representation from international galleries which give the brand “a nice flavour”.
“I think paintings are experienced so differently in person, so I am really looking forward to seeing how people respond to the work.“
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