Adam Driver on Filmmaking, Horses and His Iconic Burberry Hero Campaign

. With him at the helm, the project was bound to be much more stirring than your typical fragrance campaign. “Glazer makes an audience work, and I feel like that’s a rare thing now. Or less common, I should say. People [tend to] want things to be spelt out for them,” Driver says. “It’s not a literal approach to filmmaking. It’s ambitious, but also has a sense of humour. So I was excited.”

Like the fragrance, the campaign is centred around the idea of heroism. It follows Driver as he takes a figurative leap into the unknown – the depths of the ocean – emerging renewed, and empowered to embrace who he truly is. The centaur finale, while mysterious, serves as a vivid mythological metaphor for this extreme, psychic metamorphosis. That said, physicality played a major role, too.

Thankfully, the dedication to his training paid off. On the day of the shoot, Driver worked hard to bring Glazer and Tisci’s epic vision to life; swimming in the sea with kettlebells, sprinting across sand, and manoeuvering around temperamental horses. “They’re big and they’re primadonnas,” says Driver of his equine co-stars. “It’s nerve-racking when you’re treading water in the ocean and they pull this horse out, and he turns around and just stares you down with his mouth open.

For Driver, the main goal was to support Glazer’s vision, and that meant being physically ready for whatever was required. “The images did the work itself, and there wasn’t anything for me to add on top of it other than show up and not get bitten by a horse, and be physically ready,” he says. “My body is a huge part of the storytelling, so that’s more what I was focused on.” Thankfully, those efforts paid off. “It was all ambitious and really difficult. But I think, hopefully, really beautiful.

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