wearing her namesake shoe line. The Los Angeles-based entrepreneur projects a lifestyle of glamour and success — at the same time, she's clear about the fact that this success didn't come overnight. It was the result of a somewhat winding career path, a knack for making connections and a refusal to give up, despite a number of hurdles.get her start in reality TV, but a stint on VH1's "Real Chance of Love" in 2008 didn't exactly turn her into Hollywood royalty overnight.
Rich's next move was a namesake e-commerce site where she sold clothing from third parties. But after a couple of years, she says,came along and started to kill her business by selling similar styles for a fraction of the price. Hoping to further differentiate herself, she started designing shoes in 2017, and her first style, the PVC "Fancy Stiletto" pump, took off like wildfire.
Instead of placing the minimum order, Rich took the sample, photographed it in 10 different settings, and sent different photos to 10 different influencers, asking each of them to post the photo on Instagram as if the actual shoe were in their possession. In exchange for the promotion, Rich promised each one a free physical pair. Those posts generated enough sales for Rich to buy her stock and send out her orders.
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