Iman’s First Fragrance Is a Tribute to Her Marriage to David Bowie

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Titled Love Memoir, the supermodel's new perfume incorporates one of the late singer's favorite scents, vetiver.

But the lockdowns necessitated by the COVID-19 pandemic changed things. The model and beauty entrepreneur had gone up to the upstate New York house in early 2020 — “I thought I’d be here for a long weekend and then go back to the city. And then, of course, I was here at home for the whole year on my own with my little dog,” she says.

Being in the countryside, she says, helped her process her feelings of loss. “Being stuck in this beautiful landscape — we have mountains in front of us — was just transformative, I have to tell you.” The mountains that she sees from the property remind her of Italy, where she got married to Bowie in 1992. “It reminds me of Umbria and the sunsets there. This landscape actually healed me. I was able to come through the other side and now I remember our memories joyfully.

Her time spent with nature also sparked new creative impulses. She found herself stacking small stones on her property, creating cairns. “I did it to calm me down and I had no idea why I kept stacking small stones and larger stones. You have to find the stones that go together. When you put them on top of each other, you have to find the right balance. I kept on doing that and I went online and found out that the history of stacking stones existed for centuries and across cultures.

Creating the actual scent of Love Memoir was a bigger challenge. “Fragrances are difficult for me,” says Iman, who after her husband died, had been wearing Bowie’s favorite fragrance,

 

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She was nothing more than a beard for him. This is a crass cash-in attempt.

Is she 66 or 20 ? What a crazy world

Hmm interesting branding

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