Not just Adele: Surging vinyl sales amid supply squeeze derail some artists' plans

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Even as total album sales have fallen in Canada this year, vinyl sales are up -- an astounding 53 per cent to 476,000 units in the first half of 2021 compared to the same period a year ago. Around the world, vinyl pressing facilities are stretched to the limit with 24-hour, nearly seven-day-a-week production still not meeting demand.

TORONTO -- Everybody seems to be blaming massive orders of Adele's new album for a historic backlog at vinyl manufacturers, but Nashville singer Lindsay Ell says people should go easy on the pop superstar.

"What I had to do was throw in a digital copy and say, 'We'll send your vinyl when it's finished,"' Ell said. Add to that smaller acts who are vying for factory bookings as major label artists dig into their back catalogues with huge pressing orders. Rihanna just issued her entire discography on vinyl while Taylor Swift released a four-vinyl re-recording of her 2012 album "Red."

Ed Sheeran told an Australian radio show he rushed to complete his new album for July because "Adele had basically booked out all the vinyl factories." "In the market right now, every unit of capacity is taken because there's excess demand," Johnson said. "I don't think it looks like there's any chance the market will be balanced earlier than maybe the middle of 2023," he said.Those gloomy predictions worry some in the Canadian music industry who picture artists hitting the road again without having vinyl for sale at the merch table.

 

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