Photo-Illustration: The Cut; Photos: Fenty Beauty, Getty, Humanrace, Keys Soulcare, KKW, Pattern Beauty, Rare Beauty, If there’s one thing you can count on in these chaotic times, it’s that celebrities will launch beauty brands. As famous people shift away from simply being the faces of brands to becoming their founders, it’s hard to keep track of all of them. Below is an exhaustive and ongoing A-to-Z index of which celebrities have entered the increasingly cluttered beauty space.
Alicia Keys, Keys Soulcare Alicia Keys, the Grammy winner known for her “no makeup” look, created Keys Soulcare, a skin-care line that combines tried-and-true traditional ingredients like malachite, manuka honey, and hojicha powder with modern faves like hyaluronic acid and ceramides. The range includes a $22 powder exfoliator and a $30 moisturizer infused with “nature’s retinol.” Oat-milk candles and stone face rollers are also on offer, promoting self-care as a holistic ritual.
Becky G, Treslúce Beauty Singer, actress, and former face of CoverGirl Becky G founded Treslúce Beauty, a makeup line inspired by watching her mom and grandmother experiment with their own eye shadows. At the center of the collection is the “I Am” Shadow Palette , in which every shade is infused with blue agave sourced from Jalisco, Mexico, her grandparents’ home region.
Flower Beauty Lash Warrior Mascara $8 $10 now 25% off $8 Buy at Walmart Buy $10 at Ulta Beauty Buy @media screen and { .page-header .disclaimer-text_revenue { display: block; } } @media screen and { .tertiary .disclaimer-text_revenue { display: block; } } . WELLECO SUPER ELIXIR Greens Pineapple and Lime Caddy $135 $135 Buy at Bluemercury Buy @media screen and { .page-header .disclaimer-text_revenue { display: block; } } @media screen and { .tertiary .disclaimer-text_revenue { display: block; } } .
Goop Beauty GoopGlow Microderm Instant Glow Exfoliator $42 $42 Buy at Sephora Buy @media screen and { .page-header .disclaimer-text_revenue { display: block; } } @media screen and { .tertiary .disclaimer-text_revenue { display: block; } } BACK TO TOP ^Hayley Williams, Good Dye Young Paramore singer Hayley Williams started her line of semi-permanent hair dyes, Good Dye Young, with her longtime hairstylist, Brian O’Connor.
Harry Styles, Pleasing We knew Harry Styles was getting ready to launch something after a Twitter fan account discovered the singer had registered a new business under the name Pleased As Holdings Limited in May 2021.
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