said on Monday it was offering a month of Disney+ for $1.99 for a limited period, as the entertainment giant seeks to stem a slowdown in paid user growth at its streaming service.
The promotion will begin on Nov. 8 and will be valid for a week through Nov. 14 for new and eligible returning subscribers in the United States and some other countries, Disney said in a statement. Disney, which charges $7.99 per month for its streaming service in the United States, recently hinted at a slowdown in subscriber growth in Disney+, leading to a rare Wall Street downgrade.
Disney+, which has “Star Wars” and “Avengers” franchises in its portfolio, picked up more new subscribers during the COVID-19 pandemic as theatre closures prompted more people to turn to digital streaming to quench their entertainment needs. As part of the promotions marking the launch of Disney+ two years ago, the company said it would provide other offers including an early entry into its theme parks for eligible subscribers.Be smart with your money. Get the latest investing insights delivered right to your inbox three times a week, with the Globe Investor newsletter.
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