What they have in common: being part of the platform’s RADAR, which aims to “help up-and-coming artists in all the stages of their career to be able to connect with new audiences.”
“We look at the potential of these artists,” she said. “Are there export opportunities alongside the data set that we have? And, of course, understanding the local music landscape [helps] guide our decision.”Stream "Episode" and follow me on Spotify!https://t.co/W70ZGgrQlq pic.twitter.com/aFm3on3JQ6Ng spoke with ABS-CBN News in a joint interview with Tabudlo, whose debut album “Episode” was released on October 15, with Spotify pushing its global visibility through RADAR.
That Tabudlo’s album includes English aside from Filipino tracks lends to a broader appeal for international listeners, Ng pointed out. The same applies for other acts selected to be part of RADAR. Tabudlo currently has 2.3 million monthly listeners of Spotify, and in the past year posted a 2,500% increase in streams on the platform. That includes an expanding listener base overseas, notably in the US, Canada, Thailand, Australia, Indonesia, UK, Singapore, Malaysia, and Japan.
“There is a huge pool of talent in the Philippines,” said Ng, who was part of the team that launched Spotify locally in 2014. “Since then, we’ve seen a tremendous growth in young talents. We never know where we might find the next talent that’s going to blow up.” “We continue to work towards album moments. It doesn’t end here,” Ng said. “It could be the next single, or the tracks in the album. We’re just basically committed to try to build audiences for our RADAR artists over a long period of time.”
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