, the all-natural, sustainably sourced skincare line out of California, she’s starring in a new campaign, one that she had complete creative control over and hinges on a message she’s intent on driving home. “Sustainabilitysexy,” says Wilde. She’s intent on upending the idea that luxury and consciously crafted beauty have to be mutually exclusive.. “If it’s environmentally responsible, if it is better for your health, it can’t be indulgent.
Olivia Wilde: It just came out of a conversation about how there’s seemingly nothing inherently dangerous, irresponsible, and therefore sexy about sustainability. This is not to criticise the way consumers operate, it’s just something that is a part of reconstructing patterns in consumerism, and eventually going to help change the way that we interact with the environment itself.
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oliviawilde I needed to read this again ❤️🩹
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